Soylent Green, a dystopian Charlton Heston movie about life in 2022, came out in 1973.
The CPR ad below came out in 1974 and was clipped by LC Gagnon - probably from the Montreal Gazette.
My promise to you: LC Gagnon never watched that movie.
The approximately 8x8 inch advertisement was heavily pixilated so I rescued the advertising copy before I blurred the image so you could see as many smoothed details as possible of the Big Board.
What were they thinking when they used ' X is People ' ?
First, they were thinking that a headline about CPR's great work managing 'run-through cabooses' would be ignored.
Some shippers might be forgiven for asking:
'You mean to say that the CPR still has assigned cabooses in 1974 ...
like ... with the conductor's favourite deer antlers
and his Masonic Square and Compasses mounted on the cupola?'
... But most shippers would say:
'I don't care about your cabooses!
The transport trailers at my dock don't need them!'
The 1980s advertising agency Mad Men didn't say 'Soylent Green is People!' ... you did ... and it attracted you to read through the whole ad. Then you called Albert at 1-800-267-**** to find out about this new 'kind of War Room in the fight for better freight service' because it's 'where the action is'.
... wait! ... a 'caboose' on the Canadian Pacific Railway??
* * *
Car Control in the 1980s
From 27 February 1980:
From 25 March 1981:
From: 05 February 1986:
